Chyron Announces Sky Sports News as First Axis World Graphics Customer in Europe

Platform Streamlines Sky’s News Graphics Creation, Enables Order Management via the Cloud

Amsterdam, September 11, 2011: Chyron today announced that Sky Sports News is the first broadcaster in Europe to implement the company’s Axis World Graphics cloud-based content creation platform. At Sky Studios, BSkyB’s new West London headquarters, the Axis World Graphics solution is being implemented within a BlueNet™ workflow that also features Chyron’s CAMIO graphics management servers, iSQ remote monitoring and playout application, and 10 fully configured HyperX^3.1 systems which support streamlined graphics creation and playout for Sky Sports News’ on-air graphics.

The order management system within Chyron’s Axis World Graphics, known as Axis order, ensures a streamlined and efficient workflow, even though news and graphics teams occupy different floors within the Sky Studios facility. The Axis order module instantly creates clearly defined graphics orders within the iNews newsroom system that are accessible to the graphics staff for creation fulfillment. The CAMIO Cluster server then pushes the completed and approved graphic asset into the running order. In addition to automating a good portion of the workflow, the Chyron platform saves time in creating and taking graphics to air, improves communication between news and graphics, and provides a clear record of work from order creation through to playout. The HyperX^3.1 on-air graphics systems provide operators at Sky Sports News with a familiar, easy-to-use interface for on-air graphics playout, backed by fast, powerful processing capabilities. From a single GUI, Chyron’s iSQ software enables control of independent output channels, across multiple devices, of MOS-generated playlists to ensure that the correct graphic always goes to air.

“Sky Studios is a technology leader that not only runs one of the world’s most environmentally friendly broadcast centers, but also operates one of the industry’s more advanced models of file-based content delivery,” said Paul Glasgow, vice president of EMEA sales at Chyron. “In terms of graphics creation and playout workflow, Sky Sports News also has taken a flexible, forward-looking approach, leveraging Chyron to bring much greater efficiency to its operations and to empower its news and graphics teams to enhance the look and content of its on-air product.”

Chyron is demonstrating Axis World Graphics throughout the IBC2011 show at its stand, 7.D11.

About Chyron
As the pioneer of graphics as a service for all digital video media, Chyron (NASDAQ: CHYR) continues to define the world of digital and broadcast graphics with Web, mobile, HD, 3D, and newsroom integration solutions. Winner of numerous awards, including two Emmy® Awards, Chyron has proved itself as the undisputed leader in the industry with sophisticated graphics offerings that include Chyron’s AXIS Graphics online content creation software and order management system, on-air graphics systems, clip servers, channel branding, and graphics asset management solutions. More information about Chyron products and services is available on the company websites: www.chyron.com and www.axisgraphics.tv. The company’s investor relations information is at www.chyron.com via the “Investors” link. and click on Investors.

All trademarks and registered trademarks mentioned herein are the property of their respective owners.