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New Offering Enables Broadcasters to Connect With Viewers on Both First and Second Screens
LAS VEGAS — April 15, 2012 — Chyron, the leading provider of graphics solutions for on-air and digital video applications, and ConnecTV,
the leading social network for TV fans, today announced a first-ever technology partnership to integrate ConnecTV’s popular second screen app with Chyron’s broadcast graphics platform — uniting the on-air and online experiences for instant viewer polls and a real-time social TV relationship with the audience. Newscasters can now offer an on-air survey, prompt an instant vote, and chat on ConnecTV. The poll results quickly loop back on air for display on TV, as well as on ConnecTV, simultaneously.
Leveraging Chyron’s new ENGAGE second screen and social TV platform along with Chyron on-air graphics systems, a station’s news, sports, and entertainment producers can for the first time easily create interactive initiatives that begin with calls-to-action on television. The TV graphics and newscaster prompt drives users to ConnecTV, where they can interact with the TV poll seamlessly. The poll results then automatically appear on both screens with dynamic info-graphics.
“We’re transforming the broadcast experience by integrating a dynamic, real-time social platform that drives viewership on television. It’s as simple as one screen, two-screens, both-screens,” said Joe Foxton, vice president of broadcast solutions at Chyron. “ConnecTV provides a fresh, simple solution to bringing the audience together with the broadcast.”
“ConnecTV is committed to driving a whole new way to watch television, by building the most comprehensive social television platform, supporting all networks, all local stations, and all regional sports networks with the most compelling companion experience to television,” said Alan Moskowitz, ConnecTV co-founder and chief technology officer. “By partnering with industry innovators such as Chyron, we can propel the ‘view-ser’ experience into a new era of television watching — and social activity.”
ConnecTV’s social platform lets users instantly sync on their iPad, Mac, or PC (Android devices and smart phones coming soon) with whatever show they are watching on television. ConnecTV view-sers instantly see what their friends are watching and share their favorite TV moments with a single touch. Seamless social integration enables “view-sers” to share every “Did you see that!” television moment from sports, news, drama, and reality programming — live or time-shifted — in a unique companion viewing experience.
Chyron graphics systems enable template-based creation of rich real-time 3D graphics, and the ConnecTV app keeps creation of second-screen elements simple. As a result, broadcasters using both of these solutions via the ENGAGE platform can produce dynamic, engaging, and complementary content for both the first screen and second screen, and without hiring specialized staff.
Chyron will be demonstrating the integration at its booth, SL1510, throughout this week’s 2012 NAB Show.
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ConnecTV is the biggest social network designed specifically for TV fans — a “second screen” companion entertainment experience that compliments the video programming delivered from cable, satellite, over-the-air or online service providers. ConnecTV is accessible on iOS or browser-based devices. It is coming soon on Android tablets and smart phones. ConnecTV automatically connects television viewers while they watch their favorite programs and synchronizes engaging second screen content, including latest news, celebrity information, trivia, polls, and play-by-play sports stats. ConnecTV subscribers can see what TV shows their friends are watching, invite them to a “viewing party” and start a real-time conversation. ConnecTV also makes it easy to share viewers’ favorite TV moments using Facebook, Twitter, and email. ConnecTV has partnered with 10 leading broadcast groups, including Barrington Broadcasting Group, Belo Corp., Cox Media Group, E.W. Scripps Co., Gannett Broadcasting, Hearst Television Inc., Media General Inc., Meredith Corp., Post-Newsweek Stations Inc., and Raycom Media. Collectively, the broadcasters have a reach of 76 million U.S. households and represents ABC, NBC, CBS, FOX, The CW, and MyNetworkTV affiliates in 45 of the nation’s top 50 television markets. Several of those broadcasters have made an undisclosed investment. ConnecTV was founded by pioneering executives at the intersection of media, entertainment, and technology: Ian Aaron, Alan Moskowitz, and Stacy Jolna.
Chyron (NASDAQ: CHYR) is a leading provider of Graphics as a Service for on-air and digital video applications including newsrooms, studios, sports broadcasting facilities, and corporate video environments. An Emmy® Award-winning company whose products have defined the world of digital and broadcast graphics, Chyron’s graphics solutions include the Axis World Graphics online content creation software and order management system, on-air graphics systems, clip servers, channel branding, and graphics asset management solutions, all of which may be incorporated into the company’s BlueNet™ end-to-end graphics workflow. More information about Chyron products and services is available on the company websites: www.chyron.com and www.axisgraphics.tv. The company’s investor relations information is at www.chyron.com via the “Investors” link.
All trademarks and registered trademarks mentioned herein are the property of their respective owners.
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