|
|
For Immediate Release
CHYRON'S HYPERX² GRAPHICS SYSTEMS IN NBA
ALL-STAR HD 3D EXTRAVAGANZA
Melville, NY – March 11, 2009: Chyron (NASDAQ: CHYR) today announced that its HyperX² graphic system was instrumental in providing HD 3D graphics for the live broadcast of NBA All-Star Saturday Night on February 14 in conjunction with the NBA, TNT and Cinedigm Digital Cinema Corp. (NASDAQ: CIDM). The event, broadcast from the US Airways Center in Phoenix, Arizona, represented the first commercially marketed deal to deliver an NBA sporting event in Live 3D nationwide.
Broadcast by satellite to more than 80 digitally-equipped theaters across the US, the NBA All-Star Saturday Night 3D action in HD was critically acclaimed as a huge success and as an identifiable watershed in the appeal of 3D productions. Powered by 3D technology developed by PACE, Chyron worked closely with NBA engineers, Cinedigm and PACE to ensure that graphics used for the event were integral but not overwhelming for a 3D production. The goal of the production was being to make viewers from all 80 cinemas to feel as though they were not only in Phoenix, but with the single-best seat in the arena.
The basic principle of stereoscopic 3D video is to produce two video channels; a right eye and left eye view. Two cameras are aligned so that each camera captures what the right and left eye would individually see. Those parallel video signals are then processed through the entire production chain and played back in a way that enables viewers with polarizing glasses to experience the 3D effect.
To make stereoscopic 3D graphics to track with the live parallel video, Chyron modified a two-channel HyperX² machine to generate left and right eye views. By using two cameras to provide a slightly offset view (the way eyes are naturally spaced) a true 3D image can be created in the composition.
According to Chyron Vice President of System Integration Jim Martinolich, “We were easily able to adapt HyperX² to create stereoscopic 3D graphics because with Lyric PRO software, HyperX² has always been capable of creating two independent channels of HD video.”
Chyron's Lyric PRO render engine is powered by Chyron's breakthrough interFuse™ technology, which supports a high level of integration with existing 3D design workflows. Moreover, Chyron's "LEIF" plug-in API for Lyric PRO automates the steps involved in creating two channels, meaning that an operator can exercise precise control and updaate graphics in real time, at the fast pace required in sport.
Cinedigm Entertainment Group President Jonathan Dern said, "The genuine excitement created throughout the country following the success of this groundbreaking event bodes very well for the future of 3D productions of sporting and many other live events. Chyron's contribution was seamless and struck just the right balance for what we wanted to achieve."
Chyron COO Kevin Prince said, "This application is high-profile evidence of the power and flexibility of HyperX² and we are delighted that is was deemed such a huge success for the NBA, TNT, Pace and Cinedigm. I expect to see many more 3D productions for simulcast to digital theatres, and eventually into the home."
###
About Chyron
With unwavering clarity of vision, Chyron continues to define and dominate the world of broadcast graphics. Winner of numerous awards, including two Emmys, Chyron has proven itself as the undisputed leader in the industry. From the entry-level MicroX to the HD/SD-switchable HyperX² with Lyric PRO, Chyron’s exceptional product line brings unmatched, 2D and 3D graphics creation and performance to the most demanding studio and mobile operations. Rounding out Chyron’s graphics offerings are still and clip servers, channel branding and telestration systems, graphic asset management and XMP integration solutions and the award-winning WAPSTR mobile phone newsgathering application. The ChyTV product line leverages Chyron’s broadcast expertise with video graphics devices for microcasting and digital displays. Chyron holds a patent on technology that enables the integration of live television graphics data with a broad range of interactive media platforms and consumer electronics devices. With over 40 years of experience, Chyron has a unique history of service and support for its products that far exceeds that of most manufacturers.. For more information about Chyron products and services, please visit the company websites at www.chyron.com and www.chytv.com (OTC BB:CYRO.OB).
About Cinedigm
Cinedigm Digital Cinema Corp. ("Cinedigm") (NASDAQ: CIDM) is the global leader in fulfilling the promise of digital cinema. Its ground-breaking technology platform helps exhibitors, distributors, studios and content providers transform the consumer movie experience -- by expanding theatrical features to include not only movies but also live 2-D and 3-D performances such as major sporting events, concerts and gaming. The Company also enables theatres to create exhibitions and advertising opportunities targeted to specific audience groups and locations thereby offering new revenue opportunities for these venues. Cinedigm's leading digital cinema platform and one-of-a-kind satellite delivery operations support almost 3,800 theatre screens equipped with DLP Cinema® projection systems across the United States with over nine million digital showings of Hollywood features to date. www.Cinedigm.com (NASDAQ: CIDM).
|
Press Contact (Chyron):
David Cunningham
Manor Marketing
Tel: + 44 1420 544 242
david@manormarketing.tv |
Chyron Company Contact:
Michelle Ingram
Chyron Corporation
Tel: +1 631 845 2051
michelle@chyron.com |
Cinedigm Company Contact:
Nandita Ray
The Abernathy MacGregor Group, In.c
Tel: +1 212 371 5999
nr@abmac.com |
|