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For Immediate Release
WPSD-TV STRENGTHENS BRAND WITH CHYRON
CHANNEL BOX
Melville, NY – December 1, 2009: Chyron (NASDAQ:CHYR) today announced announced that WPSD-TV, Paducah, Kentucky, has added Chyron’s “Channel Box” channel branding and automated promo system to its local broadcast operations.
Mark Hall, Operations Director, WPSD-TV said, “We have been a ‘Chyron station’ since the ‘70s. Channel Box was originally strictly a branding machine but it has evolved into much more than that. What really turned my head is the fact that Channel Box is now fully integrated with the Lyric PRO rendering software. We have been running on Chyron’s HyperX graphics platform for years, which includes Lyric PRO, and the advantages of Channel Box’s integration with Lyric PRO are huge. “Another primary reason for selecting Channel Box is its HD capabilities. We are the only regional broadcaster to offer syndicated programming in HD. Our rapidly growing number of HD viewers were becoming quite vocal when we switched back and forth between SD and HD, so we now remain in HD all the time, which Channel Box has enabled us to do.”
Channel Box incorporates the 3D animation capabilities that are common to Lyric PRO. The playout control of tickers, crawls, snypes, self adjusting promos and end credits can easily be done manually or with automation.
Hall added, “Chyron’s sales and support has been incredible. I have yet to speak with anyone at Chyron who didn’t fully understand my needs, not just technically but from a practical, hands-on graphics point of view. They really grasp the situation.”
In addition to the Channel Box, HyperX and Lyric PRO, WPSD-TV also uses CAMIO, Chyron’s graphic asset management server and iSQ which controls multiple channels of HyperX from a single position.
Chyron COO Kevin Prince said, “We have been working with WPSD-TV for more than 30 years as they have progressed through modernizing workflows and improving graphics capabilities and it’s an association in which we are very proud. The freedom and control offered by Channel Box is yet another example of placing the power of our technology at the fingertips of the user.”
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About Chyron
As the pioneer of Graphics as a Service for all digital video media Chyron continues to define and dominate the world of digital and broadcast graphics with Web, Mobile, HD, 3D, and newsroom integration solutions. Winner of numerous awards, including two Emmys, Chyron has proven itself as the undisputed leader in the industry with sophisticated graphics offerings that include Online, Chyron's AXIS Graphics online content creation software, HD/SD switchable on-air graphics systems, clip servers, channel branding and telestration systems, graphics asset management and XMP integration solutions, the award-winning WAPSTR mobile phone newsgathering application as well as digital signage. For more information about Chyron products and services, please visit the company websites at www.chyron.com, www.chytv.com and www.axisgraphics.tv (NASDAQ: CHYR).
About WPSD-TV
WPSD-TV Local 6, part of the Paxton Media Group, is an NBC affiliate in Paducah, Kentucky.
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